Industry Types and the Opportunities They Offer (Emerging Industries)

Emerging Industries
                    An emerging industry is a new industry in which standard operating procedures have yet to be developed.   The firm that pioneers or takes the leadership of an emerging industry often captures a first-mover advantage. A first-mover advantage is a sometimes insurmountable advantage gained by the first company to establish a significant position in a new market.
                    Because a high level of uncertainty characterizes emerging industries, any opportunity that is captured may be short-lived. Still, many new ventures enter emerging industries because barriers to entry are usually low and there is no established pattern of rivalry.